Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Article Tips for Buying Ad Slots on Podcasts You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Podcast Advertising Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising? All marketing attempts to make a product or service more appealing to consumers. Even when you just want… Read more
For Podcast Publishers Podcast Advertising Podcast Analytics Backtracks Continues to Innovate Technology Stack to Power the Next Era of Podcasting Supported By Additional Funding Round The leader in podcast infrastructure, advertising and data analytics reports a banner year for product development and growth,… Read more
Podcast Advertising Podcast Marketing Why Audio Advertising is Better than Video Advertising If you’re an advertiser, one of your biggest challenges is to create something that will stick in the… Read more