Article What is Prebid Advertising for Audio, Video, and Display Ads? Prebid advertising has become a popular topic in the world of digital advertising, and for good reason. It’s… Read more
Article Leveraging Media Intelligence to Ensure Brand Safety in Digital Audio Protecting your brand’s reputation and ensuring brand safety has never been more critical. Businesses can be scorned or… Read more
Article Audience Modeling in Advertising Audiences are the main component to any advertising campaign. Modeling out the right audience for a campaign is… Read more
Article How to Use Ad Frequency to Optimize Campaign Effectiveness Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Article Tips for Buying Ad Slots on Podcasts You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Podcast Advertising Why Are These Podcast and Creative Ads So Effective When They Refuse to Work Like Traditional Advertising? All marketing attempts to make a product or service more appealing to consumers. Even when you just want… Read more