Podcast analytics and advertising infrastructure
Backtracks is the next-generation turnkey infrastructure for podcasting. Our platform is built to help podcasts collect and make sense of data to drive more revenue. Backtracks delivers the best podcasting experience and is proven to enhance podcast advertising by making it easy to measure, optimize, and target audio at an unprecedented level. The company is a proponent of an open standard for podcast analytics data through Open Podcast Analytics (OPA). We help podcasts collect and make sense of data to make more money.
Backtracks (https://backtracks.fm) is headquartered in Austin, Texas, United States of America. The company was founded by Jonathan Gill in 2016 and he was soon joined by co-founder Kevin Wright. Today, Backtracks is an audio oriented highly technical team that have worked on 30+ albums, voted in the Grammy Awards, worked on NASA/ISS navigation software, built massive e-commerce and payments systems (for the likes of Dell, American Express, Visa, etc.), and tell horrible puns that are so bad you start to think they're funny.
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