Backtracks Podcast Analytics works on any device, any host, and any podcast. Powered by the open source podcast analytics standard Open Podcast Analytics (OPA), our tools, SDKs and APIs add advanced capabilities yet are simple and easy to use.
Backtracks creates tools for publishers to win in podcasting. From a chapter editor to an analytics pipeline, from a customizable player to a metrics and data hub, Backtracks analyzed the tools that podcast publishers need to succeed then we created them. With your storytelling prowess and our measurement and monetization expertise, Backtracks' tools set you up for podcasting success.
Verified and standardized podcast analytics
that works on any podcast
On-brand customizable audio player
that works on any device
Constantly updated rankings and featuring
Better data allows for better monetization
Start using Backtracks Switchboard for free verified measurement.
McKinsey & Company uses the Backtracks Player™ and Backtracks Switchboard™ to measure audio and podcast analytics without disrupting their workflow. Backtracks integrates with their content management and internal data systems while giving them a smart looking player with equally smart data analysis.
Y Combinator, the accelerator and investor behind Airbnb® and Dropbox®, uses the Backtracks Player™, Backtracks Podcast Analytics™, and Backtracks Audio SDKs™to collect and analyze data for their podcasts and courses regardless of where, when, and how the listener consumes the content. The data Backtracks provides helps Y Combinator determine which content is working best for their audiences.
Backtracks Podcast Analytics™ and Backtracks Switchboard™ are used by some NPR stations to ensure they get best-in-class audio measurement and data with rock-solid guaranteed uptime (even for NPR level traffic). Backtracks integrates with NPR's custom built in-house software and just works.
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40+ billion min
of audio analyzed
of podcasts serviced
It takes deep technical knowhow to modernize podcasting. The Backtracks team is building a platform so listeners, publishers, and advertisers all win.