The ultimate in podcast metrics

Backtracks has developed an open source podcast analytics specification and technology that allows podcasters, advertisers, and apps to get unrivaled podcast analytics.


Get the listener data behind the story

Historically podcasters and advertisers could not tell if someone that downloaded a podcast actually played it. Not only can Backtracks Podcast Analytics tell you if that download resulted in a play, we collect an extraordinary depth of audio and listener data. Learn what's working and what's not in your podcast content and ads. Get an unfair advantage with the ultimate in podcast analytics. Data can be a beautiful thing.

Open Podcast Analytics (OPA)

Open Podcast Analytics (OPA)

The open source podcast analytics standard

Backtracks' Podcast Analytics is built on open source standards for podcast and audio analytics. Open Podcast Analytics (OPA) aims to be the rising tide that lifts all boats when it comes to podcast analytics and it was started right here at Backtracks.

Multi channel


Get data across web, mobile, client, and server scenarios. Use a particular website player, have an RSS feed for your podcast, your own servers, a custom mobile app? Don't worry, we've got you covered and of course Backtracks Podcast Analytics works with the Backtracks Player.


Podcasting Measurement Data + Intelligence

Backtracks' intelligent podcast and audio analytics lets you search, slice, dice, and dig your way to a deeper understanding of your listeners and audio content.

Big data

Big data, small payloads

Send less and get more when it comes to metadata in Backtracks. Instead of sending large data payloads, Backtracks allows you to send a placeholder for data that we then fill in and expand without any impact to your systems or users. Imagine a real-time big data mail merge for your media and analytics.

Podcast listenership is growing

of the US population listens Spotify music monthly

of the US population listen to podcasts monthly

% of US population 12+ that have listened to a podcast in last month

Sources: Edison Research, et. al.


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Real time

Real-time and Historical Data

Find out what's happening now or in the past in summary or unrelenting detail.


Verified Metrics

We don't have an incentive to inflate numbers, use artificial intelligence (AI) to detect and handle fraudulent data, and give you numbers you and audio advertisers can trust. Backtracks podcast metrics are IAB v2 compliant."


Actionable Insights

Explore, detect, and predict trends in audience behavior like increasing or decreasing listnership with our advanced trending capabilities.

Who is Backtracks Podcast Analytics and Open Podcast Analytics (OPA) for?


Podcast Publishers

Podcast creators and content publishers



Podcast advertisers and advertising networks

Listening apps

Listening Apps & Aggregators

Podcast aggregators, pod catchers, and discovery platforms like iTunes and Google Play

Simple and powerful

Get all audio analytics data for apps even if that data is from native audio SDKs in iOS, SoundCloud players on web sites, other web players, ...

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Easy to install

You can integrate Backtracks Podcast Analytics into your website, mobile app, or serverside in just a few lines of code. Get started in minutes.


Say goodbye to complicated integrations. Get analytics for all your podcast or audio data regardless of how or where it is delivered.


You fancy huh? Minimize payloads and data transfer, bulk processes, add schema-driven or schema-less extended data attributes and more.

Integrate. Analyze. Optimize.

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