Article Podcast Ad Placements and Conversion Factors If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts… Read more
Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Article Tips for Buying Ad Slots on Podcasts You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad… Read more
Company News Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,… Read more
Article Understanding Client-Side Ad Insertion and Podcasting Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Article Challenges of Podcast Marketing Attribution (and How to Combat Them) When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.… Read more
Article Everything You Need to Know About Podcast Ad Skipping Every business’s biggest advertising worry is that their advertisements are being ignored. This worry is especially prevalent when… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of… Read more