Podcast analytics and advertising

Podcast Analytics

Before Backtracks

Historically podcasters and advertisers could not tell if someone that downloaded a podcast actually played it. Data was not verified. Spreadsheets were mailed around with people adding zeros to the end of cells. It was the dark ages.

With Backtracks

Not only can Backtracks Podcast Analytics tell you if a download resulted in a play, we collect an extraordinary depth of audio and listener data. Track listener engagement like how long a listener listened, not just simple counts. Learn what's working and what's not in your podcast content and ads. Get an unfair advantage with the ultimate in podcast analytics. Data can be a beautiful thing.

Works Anywhere.
Any Podcast.
Any Host. Any Device.

Backtracks Podcast Analytics works on any device, any host, and any podcast. Powered by the open source podcast analytics standard Open Podcast Analytics (OPA), our tools, SDKs, and APIs are add advanced capabilities yet are simple and easy to use.

Start Using Backtracks Analytics

Publisher Tools

Tools and knowledge for podcast success

Backtracks creates tools for publishers to win in podcasting. From a chapter editor to an analytics pipeline, from a customizable player to a metrics and data hub, Backtracks analyzed the tools that podcast publishers need to succeed then we created them. With your storytelling prowess and our measurement and monetization expertise, Backtracks' tools set you up for podcasting success.

Switchboard

Verified and standardized podcast analytics
that works on any podcast

Player

On-brand customizable audio player
that works on any device

Charts

Constantly updated rankings and featuring
the Backtracks
Searchable Index

Monetization

Better data allows for better monetization

Are you a publisher?

Start using Backtracks Switchboard for free verified measurement.

Start—It’s Free

Partners

McKinsey & Company uses the Backtracks Player™ and Backtracks Switchboard™ to measure audio and podcast analytics without disrupting their workflow. Backtracks integrates with their content management and internal data systems while giving them a smart looking player with equally smart data analysis.

Y Combinator, the accelerator and investor behind Airbnb® and Dropbox®, uses the Backtracks Player™, Backtracks Podcast Analytics™, and Backtracks Audio SDKs™to collect and analyze data for their podcasts and courses regardless of where, when, and how the listener consumes the content. The data Backtracks provides helps Y Combinator determine which content is working best for their audiences.

Backtracks Podcast Analytics™ and Backtracks Switchboard™ are used by some NPR stations to ensure they get best-in-class audio measurement and data with rock-solid guaranteed uptime (even for NPR level traffic). Backtracks integrates with NPR's custom built in-house software and just works.

Want to partner with Backtracks?
Click below to learn more about our partnership opportunities.

Partner with Backtracks

Company

Founded
in 2016

40+ billion min
of audio analyzed

Backtracks has helped thousands of publishers

1000s
of podcasts serviced

We do not capture personally identifiable information nor do we care how many DVDs you bought in 2013.

0 Privacy
invaded

It takes deep technical knowhow to modernize podcasting. The Backtracks team is building a platform so listeners, publishers, and advertisers all win.

Let’s talk

Podcast analytics and advertising reimagined.

Backtracks is the world's most advanced podcast analytics platform. We connect creators and advertisers so the best content and the best ads find one another.

Discover, measure, and monetize like never before.