Our Platform Works Anywhere.
Any Host. Any Device.
Backtracks Podcast Analytics works on any device, any host, and any podcast. Powered by the open source podcast analytics standard Open Podcast Analytics (OPA), our tools, SDKs, and APIs add advanced capabilities yet are simple and easy to use.
Just like podcast analytics, podcast advertising has fallen behind other forms of marketing. Podcasts can provide a perfect platform for many companies to raise brand awareness and increase customer engagement, but only when you’re advertising on the right podcasts. With Backtracks, we can take the guesswork out of your podcast advertising campaign.
Podcast advertising with Backtracks is as simple as Find. Click. Buy.
Find. First, you can use our user-friendly searchable index to find the perfect podcast in your niche. We’ve analyzed over 25M episodes and 800k+ podcasts to develop easily searchable categories that allow you to find the right match for your ads.
Click. Once you’ve decided where you want your ad placed, simply click and set your parameters. Decide what dates you want to run your ad, your spend, and other criteria to perfect your ad campaigns.
Buy. Purchase your ads and watch as useful and actionable data from the Backtracks platform pours in, all in real-time.
Backtracks is able to provide all of this without invading the privacy of our users. We match our advertisers to the perfect publishers and content using advanced heuristics and AI.
Software and Knowledge for Podcasting Success
Backtracks creates tools for publishers to win in podcasting. From a chapter editor to an analytics pipeline, from a customizable player to a metrics and data hub, Backtracks analyzed the tools that podcast publishers need to succeed then we created them. With your storytelling prowess and our measurement and monetization expertise, Backtracks' tools set you up for podcasting success.
Verified and standardized podcast analytics
that works on any podcast
On-brand customizable audio player
that works on any device
Constantly updated rankings and featuring
Earn money from podcasts
Start using Backtracks Switchboard for free verified measurement.
McKinsey & Company uses the Backtracks Player™ and Backtracks Switchboard® to measure audio and podcast analytics without disrupting their workflow. Backtracks integrates with their content management and internal data systems while giving them a smart looking player with equally smart data analysis.
Y Combinator, the accelerator and investor behind Airbnb® and Dropbox®, uses the Backtracks Player™, Backtracks Podcast Analytics™, and Backtracks Audio SDKs™to collect and analyze data for their podcasts and courses regardless of where, when, and how the listener consumes the content. The data Backtracks provides helps Y Combinator determine which content is working best for their audiences.
Backtracks Podcast Analytics™ and Backtracks Switchboard™ are used by several well-known public radio stations like KUT to ensure they get best-in-class audio measurement and data with rock-solid guaranteed uptime. Backtracks integrates with public radio's custom built in-house software and just works.
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40+ billion min
of audio analyzed
of podcasts serviced
It takes deep technical know-how to modernize podcasting. The Backtracks team is building a platform so listeners, publishers, and advertisers all win.