Trailer Definition - What is a Trailer?

Trailers refer to short previews of a piece of content, such as a movie trailer, which demonstrates scenes and the general plot and mood of a piece of media, in order to garner interest. This also applies to trailers for television or radio shows or other online content like podcasts or vlogs. Generally, trailers will be matched with other relevant content, such as a trailer for a fantasy movie appearing before a science fiction movie, or a trailer for a family comedy appearing before a children's animated film. A trailer might also appear for self-promotion, such as content on the same network or a trailer for the next episode of a series or sequel in a film franchise.

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