CPM Definition - What is CPM?

What does CPM stand for?

CPM is an abbreviation for a technical term commonly used in advertising. It stands for "cost per mille," referring to the rate an advertiser pays for every 1,000 views/impressions that their ad receives (where mille = 1,000). The term is also often referred to as "cost per thousand" (CPT). CPM and CPT are used in many different advertising settings such as podcasting, newspapers, television, radio, magazines, and online advertising.

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