Earn Money From Your Podcasts

Monetize your podcasts with advertising. Backtracks works across your shows and episodes on any app, any host, and on any device with verified metrics and unified reporting. Backtracks also lets you make the advertising experience highly customizable and tailored to your podcast. You don’t need to change the way you do anything. Just start using Backtracks and earn money from podcasting, it’s that easy.
Podcast Monetization at Scale
Backtracks offers a complete end-to-end and enterprise-grade technology platform for monetization and advertising for publishers and publisher networks. No matter the size of your podcast, our platform will work for you.
Get Started in Minutes
Create an account online and get started generating ad revenue quickly. We’ll pay you directly with funds deposited into your bank account. Backtracks integrates easily with your current podcast platforms and processes.
Set Your Own Prices
Choose your own prices. Our tools, data, and insights can help you set prices that maximize the value of your ads. Adjust your prices as you scale and based on your demand.
Save Time
Save time with presets, automation for recurring tasks, and AI crunching on your behalf. Podcast advertising doesn’t have to be difficult thanks to Backtracks.

Sell podcast ads online

Backtracks Ads Storefront is a pre-built and hosted advertising storefront for your ad inventory and that is optimized to attract and convert the right advertisers for your content, plus it’s enriched with our data verification and metrics. It’s a simple and easy to online checkout for your podcast and audio inventory in a dedicated storefront. We process payments, uploads, and workflows securely online. Our version of podcast advertising and revenue generation is meant to create an optimal experience for advertisers, publishers, and listeners. Ads are matched to podcasts based on user interest, meaning advertisers get more revenue, podcasters make their advertisers happier, and listeners find actual value from the products and services they hear about.

Deliver more value. Grow your revenue.

Prove the value of your audience to advertisers and sponsors with verified and direct measurement by Backtracks. Provide sharp looking automated reports and an advertiser portal. Show real-time mid-campaign data and post-campaign success automatically by using Backtracks’ podcast reporting and revenue management tools. Tell audio stories that mean business. With precise and actionable analytics, you’ll be able to make changes to campaigns on the fly and create a better advertising experience for all parties involved.

We don’t compete with you

Backtracks provides the technology and tools to help you run a successful podcast business. We complement and cooperate with you. We’re not the content publisher, we’re not a consumer listening app, and we’re not the advertiser. Our goal is to make everyone involved in the advertising process to have a more enriching and profitable experience. Backtracks is constantly improving and perfecting our platform for our users.

Deliver a superior experience
on every listen

Dynamic Targeted Advertising
Target ads to specific podcasts, topics, geographies, devices, and more. Easily reach the perfect audience and maximize advertiser conversions.
Verified Podcast Revenue Analytics
Get accurate and consistent measurement of traffic across podcasts that’s verified by Backtracks. Analytics that are actionable and insightful, giving you powerful tools to measure success and find optimizations.
Powerful Campaign Reporting
Know down to the postal code and time of day that your audio content and advertising are experienced. Get advanced campaign reports, media audits, and content verification powered by Backtracks.
Self-Serve Storefront and Private Marketplace
List your advertising inventory in a branded and customizable private storefront for easy self-serve advertising. You control what’s listed and you control access. This highly customizable advertising experience ensures your content stays on brand and benefits listeners.
Fraud Detection and Elimination
Backtracks eliminates fraud and bot traffic. Your advertising data will show you real value and insights. This ensures you’re making the right decisions for your podcast.
Go Global with Multiple Languages
Backtracks supports multiple languages, payment options, and currencies. If you have operations and content around the world, we’ve got you covered. This lets you scale your operation to levels you might have previously thought impossible.

We’re Flexible.
Publisher Reads or
Advertiser Provided Ads.

Provide your own audio or have an advertiser provide the ad audio. No matter where the content comes from we’ll optimize your revenue-generating podcast advertising campaigns and help you get the outcomes you deserve. Want to advertise your products and services on old episodes of podcasts? Need to replace an ad about a promotion that is no longer active? All of these are possible with our flexible platform. Whatever method of advertising works best in the podcast context is what you’ll be able to implement. Highly customizable advertising ensures you’re maximizing value.

Privacy First. We Don’t Track
Your Users.

Backtracks Podcast Monetization does not track or profile ANY of your users. It’s that simple. We believe that advertising can be optimized without being invasive. By using our advanced platform, we’re able to perfectly match publishers and creators. How do we do this? We use anonymized heuristics and AI to match advertisers and publishers so that an ad for a local lumber store to a woodworking podcast can find one another. No more cognitive dissonance in your advertising. Listeners will hear ads that appeal to them, podcasters will provide value to their sponsors, and sponsors increase their revenues. No privacy, GDPR, or CCPA issues here.

Podcast Monetization
at Scale

Backtracks is the platform for podcast revenue generation, monetization, and data at scale. We make sure the best ads and the best content find each other. We’re not the content publisher, we’re not a consumer listening app, and we’re not the advertiser. We add value for the listener, the advertisers, and publishers with our data and technology. Publishers, publisher-networks, developers, and agencies can use even Backtracks’ APIs and SDKs to programmatically interact with campaigns and run reports for campaigns that are large or small. You can scale your advertising operation as needed with Backtracks.


Simple. Easy.
Access the complete podcast monetization solution with simple pay-as-you-go pricing
  • Everything you need to manage, measure, and monetize podcasts
  • Integrated advertising, campaign reporting, storefront, and advertiser portal
  • No setup fees
Get customized solutions for large businesses or unique business models
  • Volume discounts
  • Multi-product discounts

Have a question?

Get answers to common questions.

Invite Only

Request an invitation to Backtracks Monetization
While Backtracks Podcast Monetization is in the initial roll-out phase, we’re inviting a limited number of podcast networks and large individual podcasts to participate. If you’d like to request an invitation, please provide additional information and we’ll keep you updated.
Backtracks Monetize is in beta and is only available to a limited number of invited podcast publishers and networks.
Get Started

Have something specific in mind? Contact an expert.