Backtracks for Podcast Advertisers

Everything you need for podcast advertising. Backtracks allows you to find, click, and buy podcast ads with confidence and clarity. For the first time, you will be given the same in-depth, measurable metrics and tracking you get on Google Ads or Facebook but for podcasts.

Find. Click. Buy.


Use Backtracks Charts™ and Backtracks Data Hub™ to search through podcasts using our state-of-the-art explorable database. We have analyzed the people, products, places, and topics found within 15M+ episodes and 800k+ podcast shows and collated them into a searchable index and knowledge graph so you can find the perfect match for your ad to maximize reach to the right audience.


Once you have identified the criteria to help place your ad, build a bespoke advertising campaign with a simple point-and-click, intuitive interface. Set criteria like the dates that your ads will run, how much you will spend and the associated reach of that spend, and even set geographic targeting.


Deploy your campaign directly on the Backtracks platform and sit back with confidence knowing you will reach your target audience. Whether you advertise at a small or large scale, Backtracks’ OPA (Open Podcast Analytics) will provide you with real-time and transparent metrics while ensuring all your data is verified and standardized.

Targeted Podcast Advertising
+ Campaign Management for Podcasts

Place and track podcast advertising across shows and episodes on any app, any host, and on any device with verified metrics.
Targeted Advertising
Target your ad to specific podcasts, topics, geographies, devices, and more.
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Verified Podcast Analytics
Get accurate and consistent measurement of traffic across podcasts that’s verified by Backtracks.
Fraud Detection and Elimination
Backtracks eliminates fraud, bot traffic, and only takes unique listeners into accounts (someone listening twice doesn’t count).

We’re Flexible.
Advertiser Provided or Publisher Read Ads

Provide your own audio or have a podcast read your ad copy verbatim or ad libbed. No matter where the content comes from we’ll help optimize your podcast advertising campaign and help you deploy your ads in the perfect place.

Privacy First

Backtracks Podcast Advertising does not track or profile ANY users. It’s that simple. We use anonymized heuristics and AI to match advertisers and publishers so that an ad for a local lumber store to a woodworking podcast can find one another. No privacy or GDPR issues here.

Podcast Advertising
at Scale.

Backtracks is the platform for podcast advertising and data at scale. We make sure the best ads and the best content find each other. We’re not the content publisher, we’re not a consumer listening app, and we’re not the advertiser. We add value for the listener, the advertisers, and publishers with our data and technology. Brands, developers, and agencies can use Backtracks’ APIs and SDKs to programmatically interact with campaigns and run reports for campaigns that are large or small.

Get Started

Start advertising on podcasts with Backtracks.