Greg Sterling, Mike Blumenthal & David Mihm

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The Near Memo

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Business / Marketing Business News / Tech News

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

Episodes: 65

greg sterling david mihm mike blumenthal &amp the week amp big search social
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Cover art for SMB more successful with content, Google I/O dreams big but puts in stake around Local, Multisearch & Lens + Near Me

SMB more successful with content, Google I/O dreams big but puts in stake around Local, Multisearch & Lens + Near Me

Duration: 30 min

Cover art for Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach

Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach

Duration: 31 min

Cover art for Ratings vs Review Text, Can G Ad automation replace agencies?, Will Musk torpedo Twitter ads?

Ratings vs Review Text, Can G Ad automation replace agencies?, Will Musk torpedo Twitter ads?

Duration: 27 min

Cover art for Amazon’s Buy with Prime; AI content & the future of the internet, What content drives SMB research?

Amazon’s Buy with Prime; AI content & the future of the internet, What content drives SMB research?

Duration: 25 min

Cover art for Google: Ad Domination, Self-Updating Maps reflects failure to engage, Mobile SERP are Image Serps

Google: Ad Domination, Self-Updating Maps reflects failure to engage, Mobile SERP are Image Serps

Duration: 28 min

Cover art for Live Inventory Improves 3-Pack Rank, LocalU-Spam, Review & Vicinity Update, GA4 Sucks-what’s next?

Live Inventory Improves 3-Pack Rank, LocalU-Spam, Review & Vicinity Update, GA4 Sucks-what’s next?

Duration: 27 min

Cover art for Antitrust Laws Closer, Google partners with CVS on appts, Consumer review trust down but usage is up

Antitrust Laws Closer, Google partners with CVS on appts, Consumer review trust down but usage is up

Duration: 29 min

Cover art for Featured Snippets & Ranking, Consumer Expectations: Chat vs SMS, Google Product Images in Local Packs

Featured Snippets & Ranking, Consumer Expectations: Chat vs SMS, Google Product Images in Local Packs

Duration: 26 min

Cover art for Google goes local w/ product search; FTC: HomeAdvisor cheated SMBs; SMBs dislike direct sales model

Google goes local w/ product search; FTC: HomeAdvisor cheated SMBs; SMBs dislike direct sales model

Duration: 21 min

Cover art for Google Sued Over GBP Order CTA, Publishers Sue Ad Providers, Yelp’s 2021 Traffic Declines

Google Sued Over GBP Order CTA, Publishers Sue Ad Providers, Yelp’s 2021 Traffic Declines

Duration: 22 min

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