Keith Fredrickson and Daniel Kutcher

GSP #19: We introduce the concept of "Use the Whole Buffalo." But why?!?!

GSP #19: We introduce the concept of "Use the Whole Buffalo."  But why?!?!

Getcha Some Productions Podcast Episode 19 ( A podcast covering all things related to music production: from the first note to the last fan and everything in between. Not your typical “how-to” podcast:  For a new listeners, each episode is a live business meeting. We are figuring out how to build a music production company (a media empire) as we go and listeners come along for the ride. Every podcast is a business meeting, every business meeting is a podcast.  This podcast is (always) candid and unrehearsed. In this episode we discuss: Please support the podcast so that we can pay for our lavish lifestyles including our super PAC and our brand new hundred foot yachts. Come on now. I got a put gas in my Maserati. Dan has a weekly musical updates: he has discovered a new artist that he really likes. Snow the product. Now, I’m going through my personal music is update which is to bring on the insanity. I am introducing Dan to the idea of maximizing our content. I’ve had this idea for a long time and I used to call it “depth of concept.” Which just meant that every idea that I had had to have many many layers below it and above it of additional ideas that gave the core concepts a level of depth dad increased and enhanced the interest in the whole thing. There is a concept in marketing that you have to touch a consumer seven times before they will buy from you. We could incorporate that into our mission where each product or song has many different facets. For instance, we could have a song and there could be a studio version and a live version, there could be an official video and a live video.  We could also produce the making of the song video. We could also produce gear reviews for all the gear that we used in this song. Think of 10 more ideas and you’re getting there. I used to call this “depth of concept” because there was supposed to be many many layers to everything we do. Now I’m calling it “maximizing our content.” I like the term “Use the whole Buffalo” because it’s pretty easy to visualize the Native American concept of when you kill the Buffalo you have to use all the parts. There’s a there’s an easy to understand level of efficiency that is described there.  Could also be called Idea Recycling. The idea is that we have to think about and come up with ideas for additional ways where we can explore the content. We have to think of many ways to exploit the content that we’re creating. As an example, I start to describe this process starting with the jam tracks that I’ve produced for Getcha Some Guitar ( ( The first product is the jam track. Those are already out there and they’re connected with the brand Getcha Some Guitar ( ( The next idea is to produce final recordings of the instrumentalists jamming to the jam tracks.  In fact, each band has a particular guitar or series of guitars that are featured for each band so you could produce a separate album of each guitarist jamming to the jam tracks in their style which introduces people to each brand and demonstrates the lesson framework. Third, since each band and brand has a guitar or series of guitars that are associated with it, each one of those recordings is actually a feature of the gear as well. Because an isolated set of gear is used for each recording. Each final recording of jams is a catalog of licks which we can pull from to create additional courses in Getcha Some Guitar. For instance, the Lick library will be populated with licks that are from or based on licks that are improvised in the course of those jams. The licks and melodies that appear in the jams can be seeds for bigger songs and the original jam tracks can be the first part of the lesson framework for learning those songs. Dan had some feedback, that we should do it the...

Duration: 41 min

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