Keith Fredrickson and Daniel Kutcher

GSP #17: Authenticity and Consistency are the Parents of Quality

GSP #17: Authenticity and Consistency are the Parents of Quality

Getcha Some Productions Podcast Episode 17 ( A podcast covering all things related to music production: from the first note to the last fan and everything in between. Not your typical “how-to” podcast: For a new listeners, each episode is a live business meeting. We are figuring out how to build a music production company (a media empire) as we go and listeners come along for the ride. Every podcast is a business meeting, every business meeting is a podcast. This podcast is (always) candid and unrehearsed. In this episode we discuss: Dans personal musical update of the week is that he’s been bugging out to Gojira. Dan is a metalhead. Dan describes Gojira as “straightahead” metal so I guess that would be like “straightahead” jazz? Dan has some interesting comments about the way they make music. He’s saying that they have interestingly chosen from a limited palette and they create a lot of variations within than that limited palette. They use riffs as their main vehicle and a lot of the variation comes from the drums. My personal musical update for the week is pretty much the same as every week in that I am practicing scales to the jam tracks that I’ve created for this express purpose. The jam tracks are part of the brand Getcha Some Guitar and they are specially made with only one note in the background so you can play any scale you want to them. I’ve been doing this for a long time. Working on playing the scales evenly working on my time fuel working on subdivisions. We need to start making music because this is a production company. So, we need to start making some kind of music either separately or together. But we definitely need to start. We can’t make excuses for the quality of our equipment or for the challenge of collaborating at a distance. We have to make music no matter what. Oliver’s Musical Genius can be our research and development arm. That’s the brand where we create whatever we want with no restrictions and we just put it all out there. Oliver’s Musical Genius will embody a culture of risk-taking. We probably should strive for a culture of risk-taking no matter what but the Olivers Musical Genius brand will be hyper risk taking or hyper risk attractive. What is the term? What is the opposite of risk-averse? Oliver’s Musical Genius, musical risk takers. We have no expectation of quality at all when it comes to Olivers Musical Genius. We just try anything and put it all out there. If something starts to sound really good we can always pull it out and bring it into one of the other brands. Dan likes this. Dan is talking about it from the perspective of the 17-year-old in the garage with his or her first guitar where pretty much anything goes. This reminds me of Tyler Larsons three pillars of a successful YouTube channel. Or a successful online media venture. His three most important things are consistency, quality and authenticity. Authenticity is the foundation and consistency is the action. The combination of those two is the father or mother of quality. This is the recipe. This is the recipe. This is the way. Dan has some stuff to say now. Of course he starts by saying that there is a good reason that we’re working together. It is that we have very different ways of approaching these types of things and they are different but probably complementary. Dan really likes garage band and all the drum loops that they have which really helps facilitate his creativity as a bass player. He’s been working with it a lot and he’s gotten down the recording aspect of it but is having some trouble with transferring the files. By the end of this episode we committed to producing something. It’s funny to note that several months later we haven’t actually produced anything but we did commit so this is a good reminder to stop fucking around and actually do something. Thanks, as always to Colin...

Duration: 33 min

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