Climb Marketing

Google Ads is Updating Broad Match Modifier & Phrase Match Keywords

Google Ads is Updating Broad Match Modifier & Phrase Match Keywords

In episode 15 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss the recently announced Google Ads update that is phasing out Broad Match Modifier (BMM) keywords and altering Phrase Match features. The conversation outlines the recent update's impact on search advertising and offers advice for Google Ads users to help prepare for the update.

Duration: 24 min

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