John Yax, Chris Yax
21: Yoga Is Not For Everyone! The Big Problem In Thinking It Is, How To Figure Out Who You Really Serve, And How To Attract Them To Take Your Classes
In this episode, Chris talks about the importance of yoga entrepreneurs knowing the kind of clientele they want to serve. It’s very critical for a yoga entrepreneur to enjoy being around his/her clients because it contributes greatly to the thriving and sustainability of their business.Chris will share the mistakes himself and John made at the beginning of their studios in regards to sending mixed messages to the marketplace because they felt “Yoga is for Everyone”, and how they got passed that. Tune in as he also shares the framework that will help you figure out who your ideal client is, so you can make money while enjoying serving your students.Key Points Discussed:The mistakes John and Chris made when they were starting out (01:57)Figuring out your avatar or your ideal client (04:51)The three markets: Health, Wealth, and Relationships (06:16)Understanding your sub-market and where you fit? (09:36)Crafting your message around who your who is (12:55)The three biggest reasons why people go to yoga (16:10)Delivering on the experience that you’re promising (21:13)--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.
Duration: 26 min