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Solving For Communication Strategy and Covid-19 With Erez Yoeli, MIT Sloan School of Management

Solving For Communication Strategy and Covid-19 With Erez Yoeli, MIT Sloan School of Management

How can governments and community leaders enhance their communication strategy during crisis like the Covid-19 pandemic? Entities around the globe are challenged to motivate the public to act for the greater good yet few seem to be applying scientific rigor in crafting communications.Erez Yoeli, from MIT Sloan School of Management, is interviewed by Afroze Ali, strategist and author, about three key insights to drive a more effective communication strategy:1) Communicate the benefit to the community2) Make the ask unambiguous, categorical ,and concise3) Generate the impression that others expect complianceThis discussion is beneficial for public health departments, community leaders, brands and more.For a more detailed discussion, please visit the full paper here. Erez YoeliLinkedINAfroze AliLinkedINmemsaabs.shop

Duration: 35 min

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