LeadSift

How Changing The SQL Process Increased Pipeline By 48% | Episode #9

How Changing The SQL Process Increased Pipeline By 48% | Episode #9

In this episode, Alex spoke with the Director of Demand Generation at PubNub - Julia Hartwig. High volume + low quality SQL's is usually the reason why there's so much friction between both Marketing & Sales.  And that was EXACTLY the problem Julia faced when joining PubNub, just over 8 months ago.  So, how did she solve it? 🤔 Well, in this podcast she broke down from START to FINISH how they've restructured their SQL/Sales Process to see an increase in pipeline of 48% (in just 8 months) 🚀 If you've been struggling, with this misalignment between both Marketing + Sales, once you've finished with this podcast - you'll have all the answers you need! If you want to check out PubNub, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

Duration: 20 min

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