RetailOasis

Ep. 46 - Rachel Kelly & Mark Teperson, Afterpay

Ep. 46 - Rachel Kelly & Mark Teperson, Afterpay

In today’s episode we talk to Rachel Kelly, EVP of Sales ANZ & Global Instore at Afterpay, + Mark Teperson, Chief Strategy Officer at Afterpay. Both Rachel and Mark are, of course, great friends of ours, but also, they’re sitting within a business currently disrupting retail and sitting at the pinnacle of consumer data. Back in January of this year, we began our 2021 podcast season speaking with Mark and Rachel, hearing their predictions for Australian and International retail as well as discussing online growth and the value of instore. Fast forward 5 months and we have come together once more for an update.During today’s conversation with Mark and Rachel we discuss what’s been happening in their world since January, including emerging trends they have their eye on. We also hear about the very successful Afterpay Australia Fashion Week and the brand awareness this brought to them and the retailers who showcased at that event. Rachel and Mark also talk about Afterpay’s New York and London Fashion Week events and how they plan to elevate these heritage occasions.Mark also talks about the importance of instore and how digital plays such a key role into the physical experience. Plus, he talks about generational consumer behaviour, post COVID, and current key market trends. Just like last episode with Mark and Rachel, we hear their predictions, this time for Christmas and November Cyber week events, including brands to watch out for.And finally, Mark and Rachel announce Afterpay’s very exciting future plans!For more information on our guests, Rachel, and Mark or Afterpay, please see the show notes for this episode.Thank you to our guests, Mark and Rachel, for joining us. We hope you enjoy this conversation!SELECTED LINKS FROM THE EPISODEClick below to learn more about Mark, Rachel and Afterpay:AfterpayRachel Kelly (LinkedIn)Mark Teperson (LinkedIn)Afterpay (LinkedIn)  Afterpay AU (Instagram)Afterpay (Facebook)

Duration: 44 min

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