Adam Williams CRE

Why the Pandemic is the Best Time to Reach Potential Customers

Why the Pandemic is the Best Time to Reach Potential Customers

Why is it that during the Coronavirus pandemic, retailers have had the best opportunity to reach potential customers they've never had access to before? Today we're joined by Ron Thurston, Vice President of Stores at INTERMIX and author of Retail Pride: The Guide to Celebrating your Accidental Career. INTERMIX, now under the Gap Inc. brand, is a collection of specialty boutiques known for curating the most sought-after styles from a compelling and edited mix of both established and emerging designers.  Listen along as we take a deep dive into the long term implications on luxury retail because of Covid-19, why the human touch is at the center of customer service excellence, and how Ron curated his career in retail and positioned himself as a best selling author. 

Duration: 48 min

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