Adam Williams CRE
How Data and Technology are Transforming the Way Brands Approach Marketing
How can companies demystify the technology and process of personalized marketing? Today we’re joined by Diaz Nesamoney, Founder and CEO of Jivox. Jivox enables the world’s top brands to deliver personalized dynamic content across all marketing channels to power digital commerce. Diaz’s latest book Personalized Digital Advertising: How Data and Technology are Transforming How we Market is the first practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it. Listen along as we discuss how tech and data are working together to make digital advertising appear seamless, why brands should use consented and personalized data shares, and how COVID-19 is forcing legacy brands to think outside-the-box in terms of digital marketing and data collection.
Duration: 38 min