Robert Chain

Ep. 27 - Tying Consumed Content Directly To Revenue ft. Johan Abadie, VP of Digital Marketing & Analytics @ Mediafly

Ep. 27 - Tying Consumed Content Directly To Revenue ft. Johan Abadie, VP of Digital Marketing & Analytics @ Mediafly

Which KPIs matter the most? This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messaging and avoid siloed teams. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:02 - Background, and demand Gen focuses @1:50 - How the human element of sales, only a small portion of the entire cycle @4:30How to avoid siloed teams @6:20 How to efficiently hyper personalize messaging @9:30 How to track the customer journey from the very first click @13:00 Modern day SEO @15:30 At the end of the day, what really maters in marketing Sponsorships: on for t --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/robert-chain/support

Duration: 23 min

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