Alison Morgan, Relauncher

Influencer Marketing Code of Practice

Influencer Marketing Code of Practice

The Australian Influencer Marketing Council (AIMCO) have released the industry’s 1st set of working practices to support brands, agencies and creators.  AIMCO Deputy Chair Karan White (Business Director at Pod Legal) joins us in this Mindfulbiz Podcast episode, talking about what this means for the industry and what they hope to achieve with the new code. Advertisers want to support responsible social influencer marketing. This new code of conduct will help build trust in online advertising through transparency and disclosure.

Duration: 25 min

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