MediaSmart

So, what’s news? — MSM #040

So, what’s news? — MSM #040

Before you pitch your story to a journalist, it’s helpful to think through the criteria he or she will use when deciding whether your story is “news.” To be sure, the equation will vary depending on the reporter, the news outlet, when you’re calling and even what else is happening that day. To some extent, […]

Duration: 20 min

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