David Brier - Branding Your Way To Success
David is a leading identify and branding expert who has received over 325 international awards, ranked #3 worldwide for branding by Klout, and is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, He has been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Business Insider, Communication Arts, How magazine and numerous blogs and podcasts. During our talk we discussed matters such as:- -Branding 101 - What is and what is not branding -Epic failures (Kodak, Blockbuster etc) -How to win and rise above the noise -How can one achieve brand clarity? -To niche or not to niche - that is the question -The importance of personal branding -Going big or taking an incremental approach to marketing -Attention vs trust: How to convert attention into revenue -More! For more on David: - https://www.risingabovethenoise.com/about/ - https://www.linkedin.com/in/dawnmetca...
Duration: 1 hr 4 min