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Terry Golesworthy on Social Trends and Selling Yourself as The Insurance Expert

Terry Golesworthy on Social Trends and Selling Yourself as The Insurance Expert

We interview Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he has analyzed for his newsletter about social media for financial services. We also talk about recreating the trusted advisor model on social media as well as what the next few years may look like. Next, we talk about how the agent should sell him or herself as the financial expert in their community and how the goal is to always provide value in that special relationship. Also, we learn from Terry what plain language is and why it's important for industry websites and marketing material. This episode is brought to you by LifeHappensPro.org  

Duration: 31 min

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