Steve Schmidt

Market The Brew

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.

This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.

Episodes: 44

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