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The Future of Marketing Software with Alan Trefler

The Future of Marketing Software with Alan Trefler

Discussion on The Future of Marketing Software as Larry speaks with Alan Trefler,the Founder and Chief Executive Officer of Pegasystems.Pegasystems counts JP Morgan and Standard Chartered among their clientele.Related articles across the webPegasystems Founder Becomes Billionaire as Stock SurgesMarketing and Marketing Automation with Sanjay DholakiaMarketing to Eastern and Western Hemisphere MarketsInteractive Marketing with Mark KvammeAgencies and Google with Torrence BooneSilicon Valley's app culture eroding US ability to make serious softwareBig Data and Data Sharing with Jeff JonasPegasystems CEO Alan Trefler plans his next move for the $500m software companyChess master turned chief executive

Duration: 38 min

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