Tobie Allen

003 How To Diversify Your Music Revenue Streams with Olly Wood

003 How To Diversify Your Music Revenue Streams with Olly Wood

In the hot seat this week we have one half of UK born UAE bred Hollaphonic, aka Olly Wood. In this episode we talk about how to diversify your revenue streams. This is especially prevalent during these challenging  times where musicians and create performers have been hit hard with the closure of their major sources of revenue. Olly discusses ways on how to have maximise your talent. Hollaphonic was born out of a small studio in the Arabian desert of Dubai, the brainchild of Olly Wood & Greg Stainer, two British electronic artists with a diverse electronic music history; The first electronic act to sign to a major label in the Middle East, Hollaphonic released their debut album ‘Personal Space’ through Universal in 2015 to great critical acclaim, landing 4 No.1 singles and a No.1 album across eight countries including the UAE and Saudi Arabia; their track Dangerous reached No.3 on the global Shazam trending charts. After a succession of No.1 tracks and high level support from BBC Radio One, TenCent Entertainment Group and Spotify they were approached by Sony Music with a plan to release as a global priority, scoring the international single in Thailand in 2018 with a total of 13 months in the Thai international Top 10 in 2018 with Asian streaming giant JOOX. This led to a performance on Thai TV to over 50m as well as their lyrics being used to teach English in many schools. In early 2019 they enjoyed their first Asian No.1 grabbing top spot in Thailand’s main chart through a collaboration with Thai superstar Peck Palitchoke. 2019 saw them release their first K-Pop track with former U-Kiss Star Kevin Woo which was performed livestream to millions from a packed KCon in Madison Square Gardens. Their musical diversity is akin to a mix between Disclosure, Camelphat, Guetta and the Pop sensibilities of artists such as Sigala, Jax Jones and Martin Solveig. They were the first act to play at Tomorrowland 2019 opening the event with a daybreak set on One World Radio broadcast on speakers across the festival and worldwide. Endorsements range from Red Bull Culture Key Opinion Leaders to Adidas and Rolls Royce. In 2019 they also worked on artistic project with Franco Dragone working on La Perle, Dubai and One Last Drop with Cirque Du Soleil. Their music can be heard inflight with Emirates Airlines as the provided an original track for their Inflight introduction, the video feature their album and logo and has been viewed by over 250m passengers in it’s lifetime to date. Their track Spaceship was also chosen by NASA for their ‘playlist to the moon’ a global campaign voted for by fans. Live Bookings & Enquiries More about Ma’ana Learning Lab Musiqaa More about Ma’ana Website CLICK HERE More about host Tobie Allen Facebook Link Please contact in need any help with your music career

Duration: 35 min

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