Mike Perk

Future Fit - Leaders need to be Heavy Chefs - Interview with Fred Roed

Future Fit - Leaders need to be Heavy Chefs - Interview with Fred Roed

As business becomes obsessed with Digital Transformation we are finding more and more rhetoric from leaders that talk the talk but don't walk the walk. The concept of Heavy Chef is all about "never trusting a skinny chef". Don't trust people that talk but don't do. Trust the doers, trust the heavy chefs. In this interview, Mike chats to Fred Roed, founder of the Heavy Chef organisation. Fred is an award-winning CEO in the digital space. He has been awarded "Most valuable contribution to digital - A lifetime achievement award" in the South African digital marketing space. He was also named one of the top creatives to watch in Fast Company Magazine. In this episode, Fred shares with us the principle of being a Heavy Chef and why it's such an important factor in becoming a Future Fit Leader.

Duration: 14 min

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