Franchise Today

The Dollar Value of Trust in the COVID-19 Environment: Rallio VP, Ryan Hicks

The Dollar Value of Trust in the COVID-19 Environment:  Rallio VP, Ryan Hicks

As Host of Franchise Today, I'm accustomed to drawing out the stories, shared by my guests.  This week I actually share a story of my own.  It's about a personal and disappointing recent experience that I had as a customer, with a mega, global franchise brand, This experience was a train wreck in every possible way. As reputation management experts, Rallio's VP Ryan Hicks joins me as my subject matter expert today, as I describe the touch points and Ryan describes how THEY SHOULD HAVE gone, from the front line experience at the store, to follow up by the Operator and Management, the Agent from their Corporate Care Team and Executives, all of whom had every opportunity to do better, MUCH BETTER!  Lots of take home value will be shared here,  for start-ups, emerging brands and even senior brand executives. It' all coming up, this week on Franchise Today.

Duration: 34 min

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