Launchmetrics

#TheStrategySide: Understanding the Impact of Digital Assets with Arnaud Roy

#TheStrategySide: Understanding the Impact of Digital Assets with Arnaud Roy

It’s time for the third installment of #TheStrategySide by Launchmetrics - our podcast series that takes a closer look at the best strategies for the fashion, luxury and beauty industries. For today’s episode, and in light of Launchmetrics’ acquisition of IMAXtree, we sit down with the company’s Chief Strategy Officer Arnaud Roy to talk about digital asset management and the impact assets have on businesses. What’s more, is we discuss why maintaining brand consistency across all marketing activity is paramount today.

Duration: 13 min

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