Leveraging data effectively is complex and challenging. And Ekimetrics is here to explain it in human terms – getting straight to the heart of how it can help your business. On the Ekimetrics Podcast, you can expect straightforward conversations about marketing performance with leading figures across different industries – from grocery and luxury retail, to financial services and beyond. We’ll be exploring the challenges facing different sectors and how unique data insights and marketing optimisation can give your business the edge. Ekimetrics is a pioneering Global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance. Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.