Customer Acquired

11 Ways to Write Better Ad Copy

11 Ways to Write Better Ad Copy

Writing great copy can be a difficult skill to master. That’s why a lot of companies have a dedicated person or team whose task is to deal exclusively with ad copy. Others hire an agency to create their ads for them.Great ad copy should grab users’ attention and compel them to take action. It should let people know what’s so amazing about your product or service, and what makes it better than the competition.Ad copy can make or break your Advertisements. A small change in your ad copy can turn a losing campaign into a successful one (or vice versa).If your ad copy sucks, not even an infinite ad budget can help you turn a profit.Solve ProblemsUse Emotional TriggersAddress Potential ObjectionsUse Numbers & StatsFocus On BenefitsTake Advantage of FOMOInclude Call-To-ActionsAddress Your Audience DirectlyUse Power WordsOffer DiscountsKeep It Short

Duration: 13 min

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