Isar Meitis

131 | The secrets for healthy business community shared by Rachel Silvano, head of community at Zapier

131 | The secrets for healthy business community shared by Rachel Silvano, head of community at Zapier

5 critical business goals that are well served by a community:👉  Immediate feedback loop for actual client's needs which informs new products / services / messaging👉  Educate your existing customers on how to use the product/service, dramatically reducing customer service calls👉  Building an army of fans and brand ambassadors. 👉  Making newbies feel welcome and safe to ask questions.👉  Provide a source of inspiration for prospects to follow the path you want them to take.👉  Recusing CAC and increasing LTV based on all of the above.  The tricky part is how to balance between all of these when running a community, and how to keep it personal and engaging as you grow. Rachel Silvano, the head of Zappier's community provides some great ideas on how to do so. such as:💥  Take into account the different stages of people in their buying journey💥  Take into account where users are in their users journey💥  Make it personal - don't be ""the company"" be you!💥  and much more...Our entire conversation is available on episode 131 of the Business Growth Accelerator Show!

Duration: 21 min

Release Date:

Share part or all of the audio of this episode