131 | The secrets for healthy business community shared by Rachel Silvano, head of community at Zapier
5 critical business goals that are well served by a community:👉 Immediate feedback loop for actual client's needs which informs new products / services / messaging👉 Educate your existing customers on how to use the product/service, dramatically reducing customer service calls👉 Building an army of fans and brand ambassadors. 👉 Making newbies feel welcome and safe to ask questions.👉 Provide a source of inspiration for prospects to follow the path you want them to take.👉 Recusing CAC and increasing LTV based on all of the above. The tricky part is how to balance between all of these when running a community, and how to keep it personal and engaging as you grow. Rachel Silvano, the head of Zappier's community provides some great ideas on how to do so. such as:💥 Take into account the different stages of people in their buying journey💥 Take into account where users are in their users journey💥 Make it personal - don't be ""the company"" be you!💥 and much more...Our entire conversation is available on episode 131 of the Business Growth Accelerator Show!
Duration: 21 min