American Express

Home Sweet Home

Home Sweet Home

In the final episode of Built to Last, host Elaine Welteroth chats with Shannon Maldonado, founder and owner of home & lifestyle shop Yowie. The two discuss the evolution of retail, the importance of following your passion, and why she returned to her home community of Philadelphia. Journalist and TV/podcast host Brandon “Jinx” Jenkins narrates the life and legacy of Henry Boyd and H. Boyd Company, a successful craftsman who understood the importance of purposeful design. Though Boyd’s journey started as an enslaved laborer, he bought his own freedom and went on to build his own woodworking shop where he created his notable piece: a modernized design of the bed frame. To learn more about the small business featured in today’s episode, visit or pay a visit to her storefront at 716 S 4th St, Philadelphia, PA 19147. Also, make sure to follow Yowie on Instagram @HelloYowie. Continue the conversation by reaching out to us @americanexpress on social media or by using #AmexBuiltToLast. Be sure to check out the video version on AMEX’s YouTube page featuring illustrations by Reyna Noriega. This episode was recorded prior to the 2020 U.S. Presidential Election. Relevant sources:

Duration: 1 hr 0 min

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