American Express

Claim Your Crown

Claim Your Crown

In this episode of Built to Last, host Elaine Welteroth chats with Hannah Diop—founder of hair care line Sienna Naturals—and Issa Rae, the co-owner and face of the brand. Together they discuss the importance of clean, quality products, celebrate natural hair and the power of delegation. Reflecting on the pioneer who paved the way for the Black haircare industry, art curator and writer Kimberly Drew narrates the life and legacy of Annie Malone, one of the first female Black American millionaires and a trailblazer in beauty care products and philanthropy. To learn more about the small business featured in today’s episode, visit Also make sure to follow Sienna Naturals on Instagram @SiennaNaturals and Issa Rae @IssaRae to learn more about all of her latest projects! Continue the conversation by reaching out to us @americanexpress on social media or by using #AmexBuiltToLast. Be sure to check out the video version on AMEX’s YouTube page featuring illustrations by Reyna Noriega. This episode was recorded prior to the 2020 U.S. Presidential Election.  Relevant sources:

Duration: 52 min

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