American Express

Beauty for All

Beauty for All

In this episode of Built to Last, host Elaine Welteroth chats with Melissa Butler—founder and CEO of the sustainable cosmetic line, The Lip Bar. They discuss the grand vision for her vegan and cruelty-free company, the unexpected lessons she’s learned from being a leader (and not just a CEO), and the essential importance of Historically Black Colleges and Universities. Honoring the pioneer who paved the way for Melissa Butler, beauty reporter and news editor Darian Harvin narrates the life and legacy of Eunice Johnson—co-founder of the Johnson Publishing Company and founder of the iconic Ebony Fashion Fair Cosmetics, which she developed in response to the stark lack of beauty brands available to women of color. To learn more about the small business featured in today’s episode, visit Also make sure to follow The Lip Bar on Instagram @TheLipBar. Continue the conversation by reaching out to us @americanexpress on social media or by using #AmexBuiltToLast. Be sure to check out the video version on AMEX’s YouTube page featuring illustrations by Reyna Noriega. This episode was recorded prior to the 2020 U.S. Presidential Election.

Duration: 54 min

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