Shireen Smith

Brand Tuned - Sharp Branding

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, and lawyers in search of ideas to increase success, and avoid commoditisation through better positioning and distinctiveness. The show also addresses why the Ehrenberg Bass Institute’s findings on how brands grow involves intersecting brand creation with brand protection. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner. Visit brandtuned.com/podcast for transcripts and show notes. To appear on the podcast submit your suggested topic explaining why you would be a suitable guest to info@brandtuned.com

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, and lawyers in search of ideas to increase success, and avoid commoditisation through better positioning and distinctiveness. The show also addresses why the Ehrenberg Bass Institute’s findings on how brands grow involves intersecting brand creation with brand protection. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner. Visit brandtuned.com/podcast for transcripts and show notes. To appear on the podcast submit your suggested topic explaining why you would be a suitable guest to info@brandtuned.com

Episodes: 143

Display

Brand Strategy for Start-ups and Beyond

Duration: 23 min

Calling Bullsh*t on Brand Love

Duration: 41 min

Differentiation with Sean D'Souza

Duration: 41 min

Brand Positioning with Ulli Applebaum

Duration: 42 min

Lee Salz - Sales Differentiation Strategy

Duration: 29 min

Trailer Brand Tuned podcast

Duration: 2 min

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