Whiteboard Videos: What A Mistake!
If you are inspired to go for a whiteboard marketing video for your product just because you have heard people talk about how it can convert leads faster and increase your visibility online, consider one point first- if whiteboard videos are indeed so amazing and perfect as advertised, then why isn’t every company making use of them? After all, they are more cost-effective than video commercials. Here are some of the reasons which show that it is a mistake to go for whiteboard videos if you want to meet your marketing goals: 1. If your product does not require an explanation In case you have a product that is quite simple and its purpose is easily understood by everyone, then there is no need for animated explainer videos. Whiteboard videos are used for teaching the various uses and features of a product. If you use a whiteboard video to give a brief description of your product and to make a sales pitch, it can prove to be counterproductive because people don’t expect this. 2. If your brand identity relies on color association Whiteboard videos are mostly black and white with very few colors used for drawing purposes. However, if your brand’s recall value depends on a strong color palette, then going for a whiteboard video can prove to be a big mistake. You lose the advantage of drawing the attention of the viewers because they cannot connect to it easily. 3. If you want a dazzling brand endorsement Whiteboard videos are just not capable of creating a connection with people. They are drab and one-dimensional. There are many things which can go wrong with such explainer videos because of the different elements involved- voiceovers, music and sound effects, length of the video and quality of animation. If even one element is out of place or does not blend well with the other aspects, the video can fail to attract attention from viewers and immediately gives a bad impression about your brand’s professionalism. 4. If you want to reach out to a wider audience The target audience of your brand depends on the type of product or service you are offering. Usually, it includes people from two to three age groups. A brand commercial should be such that it can appeal to people from diverse age groups. Animated videos don’t really appeal to many people because they are lengthy and require concentration to understand what is being explained. Video commercials are much more interesting and because viewers immediately get involved in the story being depicted and easily comprehend what is being offered. So if you want your brand to become renowned through the medium of a marketing video, ditch the idea of going for a whiteboard video and opt for a live commercial. Need a video for you, your business, product, app or startup? We can help! Learn more here: https://www.fiverr.com/mikevann --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fiverrvideos/message
Duration: 5 min