Death of Whiteboard Videos: Tips To Avoiding Animated Videos and Getting Live Commercials

Death of Whiteboard Videos: Tips To Avoiding Animated Videos and Getting Live Commercials

Are you thinking about using an informative whiteboard video to advertise your product? Think again. Animated videos, though less expensive than live commercials, can ruin your chance of generating interest in your product. Here are some of the main reasons for avoiding the use of a whiteboard marketing video and choosing a brand commercial in its place: One dimensional Animated videos are one-dimensional which is why people cannot relate to them as easily as they do in case of live commercials or explainer videos. The lack of human expressions and gestures act as a barrier to quick understanding. The drawings on the whiteboard do try to explain the whole process lucidly but the actual demonstration of the product in a three-dimensional live commercial can really make it very easy for viewers to comprehend what is being offered by a brand. Time-consuming Making an animated whiteboard marketing video requires the use of imagination and creativity. It is fraught with technicalities and demands proper skills in handling the animation software. The whole process of production and post-production editing is very time consuming, even more than a live commercial. Every character in the animation video needs to be created from scratch and several revisions are required before the character is perfect. On the contrary, live marketing videos can be shot within a couple of days and edited quickly. They provide a chance for improvisation which is not available while making animated videos. Lack of emotional impact Live commercial videos can create an emotional connection with the audience through the depiction of a story. Actors taking part in the commercial can stimulate a reaction from the viewers which animated videos cannot. A product can be advertised best by integrating it into a narrative involving a group of characters who benefit in different ways from it. It can help people to understand how the product can add value to their lives. Animated videos do not show how a product actually looks like. Multiple characters cannot be shown as interacting with each other. Thus, there is no emotional appeal. Business videos need to make a great impact on the first attempt because producing new videos every time can be expensive. In such a case, a live commercial is definitely a better bet than an animated whiteboard video which is rapidly losing its popularity. Need a video for you, your business, product, app or startup? We can help! Learn more here: https://www.fiverr.com/mikevann --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fiverrvideos/message

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