A Commercial: Do You Really Need It? This Will Help You Decide!
Are you on the fence about going for a commercial for promoting your brand? Here are some points which can help you to decide. Conversions If you are tired of trying out different ways of generating new leads through your landing page, then the answer is simple- go for a video commercial. It has been observed that having a video on the landing page increases lead conversions by 80%. Isn’t that amazing? Explainer videos get the maximum clicks and directly lead to sales because the customers can clearly understand what is being offered by the company. 74% of viewers who watch an explainer video end up buying the product. This is a substantial customer base that can rack up the sales drastically if targeted through a brand commercial. Return On Investment A video commercial does not come cheap. It requires a considerable investment which is why startups stay away from it in the initial stages of setting up a business. However, around 83% of companies state that videos bring a really great return on investment if done correctly. If the content of the marketing video is solid with the focus on product essentials then quality and design of the video take a backseat. This means that even if a lot is not spent on making the video, it can still have the same effect o sales if it is presented with clarity and is helpful to the viewers. Credibility In today’s times, it is very important to increase the visibility of your brand on the social platform in order to reach out to an expansive customer base. Business videos are necessary for building trust in the brand. To create long-term relationships with customers, you need to provide them valuable and interesting information rather than selling to them directly. If you do so, then your sales automatically get a boost. Explainer videos or a brand commercial has the power to engage the interest of the viewer and help in brand promotion. If all aspects of a product are covered in a conversational video, the customer feels safe in buying the product. Around 57% of consumers believe that videos increase confidence in the product and guide their online purchase decisions. Search engines love videos and mobile users prefer videos to text advertisements. These are reasons enough to stop procrastinating and going for a superb marketing video for your brand today! Need a video for you, your business, product, app or startup? We can help! Learn more here: https://www.fiverr.com/mikevann --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fiverrvideos/message
Duration: 5 min