Coronavirus increasing digital media consumption?
Declared a pandemic by the World Health Organization, the novel coronavirus COVID-19 spread across the globe, taking an undeniable…
Backtracks Brings Next Level Tracking and Measurement to Podcasting with Standardized and Verified Metrics Across Any App, Any Host and Any Device
Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize…
History of Apple AirPlay… We Mean AirTunes
As a companion to the release of Backtracks’ Apple AirPlay support we wanted to give you a brief…
Backtracks Announces $2.1 Million USD Funding Round
Pioneer of podcast analytics to fund continued product innovation and go-to-market programs AUSTIN, TX – May 30, 2019…
Top Podcast Listening Cities Around The World: Podcasts Start Coastal, Urban, and Spread Like Wildfire
From Backtracks podcast consumption data, podcasts listening follows a pattern geographically (not to mention demographically). Life in London:…
Podcast Consumption and Listening in The United Kingdom: 2018 Data
In the UK, on average 6.5 million adults or 12% of the adult population listen to a podcast…
4 Steps To Securing a Budget for a Podcast
Podcasts can be an excellent way to get ideas and points of view out to the world. The…
The Shadow: The Precursor to Serial, S-Town, Welcome to Nightvale and Long-Form Storytelling Podcasts
Radio shows have come a long way over the last ninety years. From the highly-influential The Shadow of…
Politics & Podcasts: Podcasts Blossom as Political Climate Demands Long-Form Discussion
Long-form Discussion in a Heated Political & Social Climate The social and political zeitgeist is plagued by soundbites and…
Top 7 Reasons to Podcast — For brands, company, organizations, or individuals
Today, many companies and organizations are exploring alternative forms of marketing that have only come into existence within…