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Measurement

4 posts
  • Article

Measuring Incremental Lift in Audio Advertising

Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to…
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  • Article

Tracking Audience and Reach Overlap in Podcast and Audio Advertising

When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A…
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  • Article

How to Prove That Audio and Podcast Advertising Works Using a Lift Study

As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new…
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Find out if LUFs or decibels be used for sound measurement of loudness in your podcast and learn the difference between the two forms of measurement
  • Science and Technology

What’s The Difference Between Decibels and LUFS?

Find out if LUFs or decibels be used for sound measurement of loudness in your podcast and learn…
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