Podcast Advertising at Scale for Advertisers
Podcast advertising is a growing industry and it’s ripe for advertising at scale. Podcast listeners are some of…
Why Should Your Company Work With an Advertising Agency?
At some point, your business is going to want to consider working with an advertising agency. You might…
Podcast Ad Placements and Conversion Factors
If you’ve been thinking about trying podcast advertising, there are quite a few factors to consider. Although podcasts…
Brand Safety in Podcast Advertising
Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to…
Combating Ad Fraud in Digital Audio and Podcasts
Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at…
Tips for Buying Ad Slots on Podcasts
You’ve likely heard about the huge benefits that podcast advertising can provide. If you’re new to podcast ad…
Backtracks Announces Sponsorship of SXSW 2022 Podcasting Stage
AUSTIN, TX—March 1, 2022 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics,…
Understanding Client-Side Ad Insertion and Podcasting
Podcast advertising is one of the best ways to bring in revenue for a podcast and for advertisers…
Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio
Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any…
Challenges of Podcast Marketing Attribution (and How to Combat Them)
When you enter the world of digital marketing, one thing becomes increasingly clear: Data and analytics are king.…