Creating a podcast is far from the easiest task in the world. Considering how many podcasts are out there, and how many new ones are being created every day, it can be hard to make an impression. If you want your podcast to truly ring out amongst the crowd, then it’s essential to build a strong brand. Of course, that’s easier said than done. But with the right strategy and creative approach, you can make your podcast distinct and memorable.
In this blog, we’ll give you some tips on how to build a branded podcast and how to set yourself apart from others. Read on to learn more.
Understand Your Target Audience
First things first, if you want an audience for your podcast, you need to determine who that audience is supposed to be. Most podcasts have a niche and a target demographic that will be attracted to what they’re offering. Determine who that demographic is for you and what your niche is. This will help you discover how to better meet the expectations of your audience, how to market to them, and how to create content that they’ll want to keep coming back to.
An easy example would be a podcast about streetwear and sneaker culture. This would undoubtedly be a younger crowd who pays attention to the latest trends. Understanding who makes up the largest portion of your audience means you understand how to make your podcast better for them.
Discover Your Brand Voice
Don’t be the podcast that sounds like everyone else. As you’re creating and establishing your podcast, you should begin to develop your brand voice. Is your podcast more laidback? Is it informative? Is it funny or serious? You need to determine the tone of your podcast so you can create a voice that can build off of it. Your brand voice shouldn’t be a carbon copy of other successful podcasts in your niche.
Copying what others do won’t capture the biggest audience possible. Those podcasts already have their audience, and attempting to mimic their voice will just come off as a knockoff. You should figure out what you want to say, how you want to say it, and mold your brand voice accordingly. This will ring truer with your audience.
Establish Your Mission Statement
What is the goal of your podcast? What is your mission and vision for it? Having a clear focus and mission statement for your podcast will help you define your approach. Your mission statement will be your guiding voice that you can always turn to for inspiration. With a clear mission and vision, your audience will understand what you’re trying to do and be attracted to that aspect of it.
Of course, you don’t have to be tied down by your mission statement. Feel free to be creative and take new approaches, but your mission should always be a core aspect of your podcast.
Be Unique and Creative
If it wasn’t obvious by now, the point of strengthening your brand is to stand out. Part of that is being unique and creative with your podcast. Set yourself apart from the other podcasts with your content and what you bring to the table. The podcast world can feel a little bit oversaturated at times, so creating something new and exciting is going to help catapult you above the noise.
Don’t be afraid to take some risks and chances with your podcast. Especially if you’re new. At that point, your audience isn’t firmly established and you can afford to mess around with the formula.
Provide Value to Your Audience
Your audience is going to tune in for a reason, so it’s your job to provide the value they’re wanting. Whether that’s information or just a relaxing environment they can tune into to chill out. Make sure your podcast is providing the thing that it promises. Losing the thread of your podcast’s purpose could cause your audience to get disinterested and tune in less.
Remember, the value you provide doesn’t have to be literal. People value podcasts for different reasons. Some value them as news sources, some value them as Sunday drive material, some value them for recommendations, some value them as just listening to entertaining hosts banter. Find out why people tune in and provide them that value consistently.
Boost Your Presence Through Marketing
Keep in mind, your podcast most likely won’t get popular off its own merit. Sure, that might be how it grows once it gets attention, but you have to get that attention first. The best way to get ears on your podcast is by marketing it. Use every marketing tool at your disposal when you’re just starting out, and fine-tune your strategy as your listener-base grows. Use social media, organic traffic, and whatever else you think fits your podcast to get people interested.
Your initial marketing push is going to be important, but it’s good to keep listeners engaged on an ongoing basis. Listeners like to engage with their podcast on a deeper level than just tuning in. Providing the forums to do so will be helpful in maintaining the long-term health and growth of your podcast.
Grow Your Brand with Backtracks
Now you have a decent idea of how to build a brand podcast. But everyone could use an edge to help them out. That’s where Backtracks comes in. Backtracks is a comprehensive analytics and advertising platform for podcasts. With Backtracks, you can understand your audience better and create a better experience for your advertisers. The analytics platform allows you to track listener data, downloads, and much more. The advertising platform makes it easy for advertisers to buy ad space on your podcast.
When you have Backtracks on your side, it becomes much easier for you to build your podcast brand. Backtracks works for any podcast, through any host, on any device. Learn more about the Backtracks platform today to see how it can help you bring your podcast brand to the next level.
