Advertising Podcast Advertising Podcast Marketing Brand Safety in Podcast Advertising Podcasting has seen a resurgence in recent years, with more and more people tuning in to listen to… Read more
Advertising Podcast Advertising Podcast Marketing Combating Ad Fraud in Digital Audio and Podcasts Digital Ad Fraud and Its Rise Into Digital Audio and Podcasts Digital audio consumption continues to grow at… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Expands Innovative Offerings – Launches Dynamic Client-side Ad Insertion Capabilities for Podcasts and Audio Advanced audio feature developed for growing podcast industry will increase optionality for publishers to load ads from any… Read more
Advertising Company News For Podcast Publishers Podcast Advertising Podcast Marketing Backtracks Adds Sales and Marketing Attribution to Arsenal of Podcast and Audio Solutions Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Podcast Analytics and Advertising Measurement Certified by IAB (Interactive Advertising Bureau) AUSTIN, TX — August 31, 2021 – Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and… Read more
Company News Podcast Advertising Podcast Analytics Podcast Marketing Backtracks Releases New Integration with Google for Podcast Audience and Engagement Data Backtracks’ integration with Google Data Studio allows podcast publishers, advertisers and agencies to report on real-time and historical… Read more
Podcast Advertising How to Develop an Effective Podcast Advertising Strategy Podcasts are one of the best ways to advertise your product today. The listener base is huge, yes,… Read more
For Podcast Publishers Podcast Advertising Podcast Marketing The Right Time to Join a Podcast Network If you’re a podcast publisher, you have a lot of decisions to make in order to ensure you… Read more
Podcast Advertising The Story of the Most Expensive 30 Seconds in TV History. And Why It Matters to Advertisers on Podcasts. On Sunday, February 7, 2021, a little after 7 p.m. on the East Coast and a little after… Read more
Podcast Advertising GDPR and CCPA Compliant Podcasting One of the most important subjects being discussed today across mediums and industries is data privacy. The collection,… Read more