Article What’s Next in Digital Audio: Predictions for 2023 Digital Audio has seen a meteoric rise in adoption, engagement, and groundbreaking innovations over the last few years… Read more
Article 2022 Year in Review: Digital Audio Innovations for Advertisers, Publishers, and Audiences Podcasting and digital audio has grown at an astounding rate over the last several years. It is now… Read more
Article Measuring Incremental Lift in Audio Advertising Did you know that incremental lift is one of the most valuable metrics in advertising? It refers to… Read more
Article Tracking Audience and Reach Overlap in Podcast and Audio Advertising When not intentionally executed, reach overlap is frustrating for advertisers and publishers because it influences brand reach. A… Read more
Article Integrating Audio Data and Technology Into Advertising Platforms Incorporating audio data and technology into advertising platforms makes it easier for companies to invest in podcast and… Read more
Article Using Google Data Studio for Audio and Podcast Data Learning how to visualize your data is a vital ability you must have to achieve your business goals.… Read more
Article The Use of Audio vs Video in Your Podcast Strategy For businesses and content creators, how we create, distribute, and track our content evolves with technology. This is… Read more
Article How to Prove That Audio and Podcast Advertising Works Using a Lift Study As listeners continue consuming podcasts in droves, it’s become a hotspot for advertisers looking to reach a new… Read more
Article How to Use Pixels in Your Digital Audio Strategy The constantly growing popularity of digital audio and podcasting across the globe has opened doors to new realms… Read more
Article Podcast Advertising at Scale for Publishers The recent boom in podcasting and digital audio has paved the way for large networks, brands, and content… Read more