Best podcast analytics

Backtracks has developed a podcast metrics technology that allows podcasters, advertisers, and apps to get unrivaled podcast analytics

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Detailed podcast analytics

Get the data and analytics behind the story

Looking for podcast listener metrics? Historically podcasters and advertisers could not tell if someone that downloaded a podcast actually played it. Not only can Backtracks Podcast Analytics tell you if that download resulted in a play, we collect an extraordinary depth of audio and listener data. Learn what's working and what's not in your podcast content and ads. Get an unfair advantage with the ultimate in podcast analytics. Data can be a beautiful thing.


Data + Intelligence

Backtracks' intelligent podcast and audio measurement lets you search, slice, dice, and dig your way to a deeper understanding of your listeners and audio content. We'll measure podcast downloads and stats for you.

Multi-Channel and Cross-Device


Get data across web, mobile, client, and server scenarios. Use a particular website player, have an RSS feed for your podcast, your own servers, a custom mobile app? Don't worry, we've got you covered and of course Backtracks Podcast Analytics works with the Backtracks Player.

Big Data

Big Data

Trying to figure out how you are going to measure podcast downloads and tracking at scale? Building robust infrastructure that counts correctly and reliably is hard. We are built for scale and can process petabytes of podcast analytics data.

Podcast listenership is growing

of the US population listens Spotify music monthly

of the US population listen to podcasts monthly

% of US population 12+ that have listened to a podcast in last month

Sources: Edison Research, et. al.


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Real time

Real-time and Historical Data

Find out what's happening now or in the past in summary or unrelenting detail.


Verified Metrics

Backtracks doesn't sell ads and we're not a podcast publisher. We don't have an incentive to inflate numbers, use artificial intelligence (AI) to detect and handle fraudulent data, and give you numbers you and advertisers can trust.


Actionable Insights

Explore, detect, and predict trends in audience behavior like increasing or decreasing listnership with our advanced trending capabilities.

Who is Backtracks Podcast Analytics and Open Podcast Analytics (OPA) for?


Podcast publishers

Podcast creators and content publishers



Podcast advertisers and advertising networks

Listening apps

Listening Apps & Aggregators

Podcast aggregators, pod catchers, and discovery platforms like iTunes and Google Play

Simple and powerful

Get all audio analytics data for apps even if that data is from native audio SDKs in iOS, SoundCloud players on web sites, other web players, ...

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Easy to install

You can integrate Backtracks Podcast Analytics into your website, mobile app, or serverside in just a few lines of code. Get started in minutes.


Say goodbye to complicated integrations. Get analytics for all your podcast or audio data regardless of how or where it is delivered.


You fancy huh? Minimize payloads and data transfer, bulk processes, add schema-driven or schema-less extended data attributes and more.

Integrate. Analyze. Optimize.

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