About

BacktracksĀ® was a deep tech media intelligence, analytics, and advertising company that focused on audio + podcasts and was based in Austin, Texas with core operations in the US and UK.

Our Vision

We created BacktracksĀ® to enable a world where people remember that when done correctly, advertising can add value to informing and notifying people about topics, brands, people, and products that they would find interesting and useful without invading their privacy. BacktracksĀ® helps audio and video publishers and advertisers know and grow their audiences without personally identifiable information.

Our Company

Founded
in 2016

40+ billion min
of audio analyzed

1000s
of podcasts serviced

No privacy invasion
with Backtracks

Our founders

Jonathan Gill

Jonathan Gill

Founder, CEO & Head of Platform/Product
Kevin Wright

Kevin Wright

Co-founder & CTO

Backed by

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